2019 series of IBBA, our big annual event presenting research results on best brand in Indonesia, had been held successfully.
Indonesia Best Brand Award (IBBA) 2019, is annual award events that had been ran since 2002 by Mars Indonesia Digital and SWA Magazine. IBBA aim to rewards best brands of Indonesia as benchmark of brand’s effort in Indonesia. IBBA survey has became a barometer to gauge valuable brands at top place in their respective industry.
As of previous years, IBBA index was determined using some of following variables: Brand Awareness, Ad Awareness, Satisfication & Loyalty Index, Brand Share, & Gain Index, all variables that contributes into a brand’s Value. Our research credibility has been battle-tested because it run through 22 years open and measured survey to consumers, giving a credible and responsible results.
As the closing statements, we want to give congratulations to all winners and a thanks for participants, especially sponsors & organizing partners. See you next year.
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